If you are still cold calling your prospects during COVID-19 and leading the call by pitching your services or products, this podcast is for you! James Carbary is the founder of Sweet Fish Media and the author of Content-Based Networking, and today he joins us on the Talent + Talks Podcast to teach you, and me, how to get access to your ideal clients in a way that allows you to develop rapport very quickly.
Ultimately we want our clients to know, like, and trust us, because THAT is how we define success in marketing. For James, all of this started on a chance of a lifetime trip to New York to watch a football game. By meeting Jeff on this trip, James’ life was changed forever. For three years, James learned entrepreneurship from Jeff and he met his wife because of a move that Jeff allowed him to do. From one single relationship, James has now found a way to increase your opportunities for serendipity by creating strategic relationships for your business.
Hope is NOT a plan! James doesn’t HOPE that he meets people that will lead to business opportunities anymore. Today, he builds relationships with guests on his multiple podcasting shows, and this effort has lead to a wonderful business delivering over 7 figures every year.
Today, you will learn exactly how James did it. Here are a few specific topics your will really want to highlight:
8. Discover what really is holding you back (44:00)
As an aside, James’ book gave me the playbook that I consulted to create the Talent + Talks Podcast. While I have not used it to talk to my ideal clients… (YET; that’s next season)… I have spent this season engaging with thought leaders in the areas of Sales, Marketing, and Leadership that have helped my clients during this pandemic.
To find James on LinkedIn, you can visit his page here:
Hey Angela Carter here with earn money with Angela calm your music success coach and I wanted to wrap up this week this week all this week on this channel we’ve been talking about music marketing on a budget if you’ve missed out you want to make sure that you go back to the videos on this channel we talked about on Monday I believe how to get your music exposed in front of a thousand people for only $5 I did a video this week on how to promote your live local music shows on facebook for free and so we’re wrapping up today Friday it’s the
weekend we’re wrapping up with a video on how to actually use YouTube to get exposure for free but I’m also going to talk about two big mistakes that I see musicians make where they’re leaving money on the table okay so let’s talk about YouTube YouTube is a great way for you to get your music exposed and from a lot of people in fact I know that for me when I first got started online I’ve sold a little bit but my back my background one of the reasons why I’m passionate about helping musicians be able to learn and tap into marketing online is because I’ve sold stuff online before I’m kind of a unique I guess music marketer and the fact that I have had experience and marketing and selling stuff online and I’ve helped other people sell stuff online and one of the the major mediums that I used was video I’ve gotten over 10,000 views to some of my videos I think the the most viewed video I’ve ever done online has been now over 30,000 views so I know how to get exposure on YouTube and I know how to help other people get exposure on YouTube I’ve helped other people get thousands of views on their videos but not only get views and exposures but sell stuff online so one of the things that I see that a lot of musicians one of the mistakes that I see a lot of musicians make there’s two the first one I want to talk about is where
they’re not providing a link to their web where people can learn more too in their YouTube video description if you’ve ever got our YouTube look at right now I’m go to the video description of this video you’ll see my website and what I see is that musician either do one of two things they either don’t put their website there or secondly they put their website there but it’s not clickable meaning on YouTube you have to put the the full URL the full website address in that description to make it clickable and what you want to do is you want to make it easy for people to actually go to your website it’s much much easier to tell people hey just click on the link in the description box below to go to this website as opposed to saying here go to WWE you know earn money with Angela’s com it’s easy for people to just click on a link you want to make it easy for people to do the action that you want them to do if you want them to go to your website to buy your music make it easy you know reminded of my mentor and my leader she just made seventy thousand dollars last month let’s talk about that but anyway she was sharing this story about how when she first got started in her
business she was selling a book from a book that she had from a table at an event one of her friends invited her along to this event that he was doing he had a table at this event he said hey you know you can come along and sell your book at this event well anyway she sold this book at this event and this guy comes up to the table and he says I want to buy your book and she’s okay well you know it’s I forgot how much it was let’s just say $12 so it’s $12 and so he says well okay I have a current I have this credit card here you go and she said oh I’m sorry you know I was invited to this event at the last minute I don’t have a credit card processing machine I would need cash and he said well I have this credit card she’s like well I don’t have a credit card processing machine and he said let me tell you a piece of advice don’t ever make it hard for people to buy from you and he said look well here’s what I’m gonna do I want your book I like you I want you I want this book I’m going to leave you I’m gonna write down my credit card information I’m leaving my credit card and I’m gonna get this book you go figure out a way to process my credit card and he walks away so she’s like scrambling everywhere now trying to figure out how how do i process this car and so she was telling other people this story but I had this guy just came up to me and gave me his credit card information and then it acts like well who the actual
description who is this guy and what does he look like so she described the guy and the people told her at this event well that’s Mark Hoverson he’s a millionaire she’s like what and she said till this day she has never forgotten that what he said so here’s the advice of a millionaire right now don’t ever make it hard for people to buy from you so when you’re on YouTube and you’ve done this great music video you’ve uploaded it don’t ever make it hard for people to learn and where to get access to buy your stuff make it easy put your URL to your website make it clickable so they can click on it in your YouTube video description otherwise you are leaving money at the table like my leader like my mentor did learn from a millionaire second thing that I’m second mistake that I see people make on YouTube especially musicians is they’ll put a youtube video up and then they just leave it there and they think that that’s going to magically now bring all these views that’s not how it works here’s what I tell people it’s a strategy that’s really really easy it’s called peep the game we’re gonna mean by that look at what other people are doing especially what other musicians are doing to get their music out there and get exposure learn from successful people watch what they do so when you see a musician let’s talk about like a really popular musician when you see a musician watch and release a new video for maybe their latest
single what do they do they they go out and they promote it they don’t just do the video and then just okay we’ve did this video and we’re just gonna just leave it you know here they go out and they they promote it how they put it on YouTube VEVO is a really popular channel now and they do it you know through VEVO they syndicated through VEVO we call it syndication I’m talking about that wording a little bit here they go on television shows they go on different networks and they perform the show like if you look at a lot of popular R&B artists or rap artists they not only release their single where they go they go to 106 apart to release the video to promote it or they go perform I want to see the part they go perform on all these different shows there’s artists I mean other genres they go to Good Morning America they go to a Today Show they go out and they promote that stuff they go promote their new single their new video saying that you want to do peep the game see what other successful people are doing and do the same thing when you upload a video to YouTube now you go and promote it your job is not done when you upload it you go and promote that video tweet it that’s what major artists do all the time they say hey they tell their following hey I just released this new video check it out you do the same thing go to Twitter go to Facebook those are your networks you know how I said you
know the the popular artists go to you know Good Morning America Today Show 106 apart Tiare all these different places then you have your own network you know what they’re called LinkedIn they call it Facebook they call it Twitter you have your own network YouTube go out and promote that piece that video go and promote it so that’s the Ellen I said I want to talk about syndication we call that syndication when you release a piece of content online and you go and promote it could be a blog post it could be you know you just got interviewed on a radio internet radio show you go out and you promote it and you we call it’s indicating meaning putting it in different places put that same piece of content that your YouTube video and put it in on different networks in different networks to expose it to different places that you do this and you see this happen all the time with television shows like for example Fresh Prince of Bel Air’s one of my favorite shows from childhood right well the reruns still show they back you
know I don’t know when it I think was in the early 90s right when a freshness of bel-air started they had original episodes that they did but now they syndicated it’s called it’s in syndication meaning now those you know original shows are now being reran reruns are being shown on different networks I know TBS I think shows a lot of the old Fresh Prince of bel-air episodes so now they took what they had already produced and they’re syndicating it on different networks people that already have a following right TBS already has a lot of viewers it has a large audience and so that’s what you want to do take what you’ve already produced your video and now go out and spread it on networks that I already have audience you already know how to do this if you peep the game look at what successful so that’s what people are doing and do the same thing this is going to conclude our music marketing on a budget series hope you enjoy it look if you want to learn internet marketing if you want to master how to use the internet to market your music but if you want to learn how to make money on line promoting and marketing your music go to wwm with Angela comm or click on the description the video description a box below click on the link there in
that video description box and learn how to finally utilize the internet to market and get your music exposed to thousands of people and if you want to actually earn money while you learn internet marketing so that maybe you can you know be able to invest in the music that you want maybe you want a studio you want to be able to earn enough to make a studio so that you can the record in music maybe you want to earn enough money to be able to walk away from your job so you can do your music full-time you could also learn how to do that as well I want earn money with Angela comm get started putting your email address on that page watch the video to learn how to make money online but also make sure that you get plugged in to partner with me when you do you’ll get a welcome email from my assistant welcoming you to the team and giving you some instructions on how to plug into our training site so you can get access to learning all this information about internet marketing simplified away and then also you’ll get instructions on how to do and get a phone strategy session with me where we can look at what your goals are your income goals how much money you want to make doing your music marketing your music and help you set up an action plan of how to actually get to your income goals so again go to earn money with Angela’s calm I’m sure that you’ve gotten so much value out of our music marketing on a budget series stay tuned the next week for some more information and some more tips and advice that can help you get your music out there in a big way bye you
Your company launches a search for an open position. The applications start rolling in, and the qualified candidates are identified. Now the choosing begins. Person A: Ivy League, 4.0, flawless resume, great recommendations. All the right stuff. Person B: state school, fair amount of job hopping, and odd jobs like cashier and singing waitress. But remember — both are qualified. So I ask you: who are you going to pick? My colleagues and I created very official terms to describe two distinct categories of candidates. We call A “the Silver Spoon,” the one who clearly had advantages and was destined for success. And we call B “the Scrapper,” the one who had to fight against tremendous odds to get to the same point. You just heard a human resources director refer to people as Silver Spoons and Scrappers — (Laughter) which is not exactly politically correct and sounds a bit judgmental.
But before my human resources certification gets revoked — (Laughter) let me explain. A resume tells a story. And over the years, I’ve learned something about people whose experiences read like a patchwork quilt, that makes me stop and fully consider them before tossing their resumes away. A series of odd jobs may indicate inconsistency, lack of focus, unpredictability. Or it may signal a committed struggle against obstacles. At the very least, the Scrapper deserves an interview. To be clear, I don’t hold anything against the Silver Spoon; getting into and graduating from an elite university takes a lot of hard work and sacrifice. But if your whole life has been engineered toward success, how will you handle the tough times? One person I hired felt that because he attended an elite university, there were certain assignments that were beneath him, like temporarily doing manual labor to better understand an operation.
Eventually, he quit. But on the flip side, what happens when your whole life is destined for failure and you actually succeed? I want to urge you to interview the Scrapper. I know a lot about this because I am a Scrapper. Before I was born, my father was diagnosed with paranoid schizophrenia, and he couldn’t hold a job in spite of his brilliance. Our lives were one part “Cuckoo’s Nest,” one part “Awakenings” and one part “A Beautiful Mind.” (Laughter) I’m the fourth of five children raised by a single mother in a rough neighborhood in Brooklyn, New York. We never owned a home, a car, a washing machine, and for most of my childhood, we didn’t even have a telephone. So I was highly motivated to understand the relationship between business success and Scrappers, because my life could easily have turned out very differently. As I met successful business people and read profiles of high-powered leaders, I noticed some commonality. Many of them had experienced early hardships, anywhere from poverty, abandonment, death of a parent while young, to learning disabilities, alcoholism and violence.
The conventional thinking has been that trauma leads to distress, and there’s been a lot of focus on the resulting dysfunction. But during studies of dysfunction, data revealed an unexpected insight: that even the worst circumstances can result in growth and transformation. A remarkable and counterintuitive phenomenon has been discovered, which scientists call Post Traumatic Growth. In one study designed to measure the effects of adversity on children at risk, among a subset of 698 children who experienced the most severe and extreme conditions, fully one-third grew up to lead healthy, successful and productive lives.
In spite of everything and against tremendous odds, they succeeded. One-third. Take this resume. This guy’s parents give him up for adoption. He never finishes college. He job-hops quite a bit, goes on a sojourn to India for a year, and to top it off, he has dyslexia. Would you hire this guy? His name is Steve Jobs. In a study of the world’s most highly successful entrepreneurs, it turns out a disproportionate number have dyslexia. In the US, 35 percent of the entrepreneurs studied had dyslexia.
What’s remarkable — among those entrepreneurs who experience post traumatic growth, they now view their learning disability as a desirable difficulty which provided them an advantage because they became better listeners and paid greater attention to detail. They don’t think they are who they are in spite of adversity, they know they are who they are because of adversity. They embrace their trauma and hardships as key elements of who they’ve become, and know that without those experiences, they might not have developed the muscle and grit required to become successful. One of my colleagues had his life completely upended as a result of the Chinese Cultural Revolution in 1966. At age 13, his parents were relocated to the countryside, the schools were closed and he was left alone in Beijing to fend for himself until 16, when he got a job in a clothing factory. But instead of accepting his fate, he made a resolution that he would continue his formal education. Eleven years later, when the political landscape changed, he heard about a highly selective university admissions test.
He had three months to learn the entire curriculum of middle and high school. So, every day he came home from the factory, took a nap, studied until 4am, went back to work and repeated this cycle every day for three months. He did it, he succeeded. His commitment to his education was unwavering, and he never lost hope. Today, he holds a master’s degree, and his daughters each have degrees from Cornell and Harvard. Scrappers are propelled by the belief that the only person you have full control over is yourself. When things don’t turn out well, Scrappers ask, “What can I do differently to create a better result?” Scrappers have a sense of purpose that prevents them from giving up on themselves, kind of like if you’ve survived poverty, a crazy father and several muggings, you figure, “Business challenges? — (Laughter) Really? Piece of cake.
I got this.” (Laughter) And that reminds me — humor. Scrappers know that humor gets you through the tough times, and laughter helps you change your perspective. And finally, there are relationships. People who overcome adversity don’t do it alone. Somewhere along the way, they find people who bring out the best in them and who are invested in their success. Having someone you can count on no matter what is essential to overcoming adversity. I was lucky. In my first job after college, I didn’t have a car, so I carpooled across two bridges with a woman who was the president’s assistant. She watched me work and encouraged me to focus on my future and not dwell on my past. Along the way I’ve met many people who’ve provided me brutally honest feedback, advice and mentorship. These people don’t mind that I once worked as a singing waitress to help pay for college.
(Laughter) I’ll leave you with one final, valuable insight. Companies that are committed to diversity and inclusive practices tend to support Scrappers and outperform their peers. According to DiversityInc, a study of their top 50 companies for diversity outperformed the S&P 500 by 25 percent. So back to my original question. Who are you going to bet on: Silver Spoon or Scrapper? I say choose the underestimated contender, whose secret weapons are passion and purpose. Hire the Scrapper. (Applause) .
10 video marketing ideas for real estate agents and tips on growing your business with YouTube. **** Register for the FREE webinar on how to 10X our business with YouTube here: http://10Xwebinar.com Want to connect? Reach out on my website here: https://www.seancannell.com/ Learn the best video marketing strategies for growing your business this year on my free 1-hour YouTube masterclass. Watch it here: http://10Xwebinar.com Sean Cannell on Social Media: https://twitter.com/seancannell https://instagram.com/seancannell https://www.snapchat.com/add/seancannell https://www.facebook.com/seanthinks FACEBOOK PAGE — I do weekly Facebook Live Streams on this page. http://fb.com/seanthinks QUESTION — Have a question about Online Video, Video Production, Tech, Marketing, or Anything Else? Post in comments section of this video! Check out the complete list of gear I use for creating YouTube videos here: http://thinkmediagear.com Download the FREE Think Media TV Video Gear Buyer’s guide here: http://bit.ly/thinkvideoguide Subscribe to Think Media Here: https://www.youtube.com/THiNKmediaTV
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http://www.ted.com Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions — and offers 3 powerful pieces of advice to women aiming for the C-suite. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
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